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Yet CIOs and CMOs who go about solving these challenges on their own are literally leaving money on the table. The CIO/CMO Agenda is designed to show what a powerful partnership can accomplish. Initiatives designed cooperatively by the IT and marketing sides of the house harness the greatest creativity, business acumen and risk management in the company, and are far more likely to gain buy-in – and funding – from the CEO, and even the board.
This exclusive one-day gathering of top marketing and technology executives explored:
•Top pain points experienced today on each side of the house – and how to solve them
•How to gain the visibility you need with your CEO and your board
•Practical strategies for working more closely with your IT/marketing counterpart
•Which technologies bring the most value to the marketing function
•Where CIOs and their teams can add the most value
•And much, much more!