The CIO/CMO Partnership: Setting A Course for the Future
CIO/CMO Agenda
June 27, 2013
June 27, 2013
San Francisco, CA
Today’s CIOs and CMOs have more in common than ever before: The need to drive revenue. The need to engage with customers by embracing mobile, social and analytics. The need to gain visibility and trust from the highest echelons of the company in order to truly transform the business and keep up with the unrelenting pace of change.
Yet CIOs and CMOs who go about solving these challenges on their own are literally leaving money on the table. The CIO/CMO Agenda is designed to show what a powerful partnership can accomplish. Initiatives designed cooperatively by the IT and marketing sides of the house harness the greatest creativity, business acumen and risk management in the company, and are far more likely to gain buy-in – and funding – from the CEO, and even the board.
Join us for this exclusive one-day gathering of top marketing and technology executives and you will learn:
Yet CIOs and CMOs who go about solving these challenges on their own are literally leaving money on the table. The CIO/CMO Agenda is designed to show what a powerful partnership can accomplish. Initiatives designed cooperatively by the IT and marketing sides of the house harness the greatest creativity, business acumen and risk management in the company, and are far more likely to gain buy-in – and funding – from the CEO, and even the board.
Join us for this exclusive one-day gathering of top marketing and technology executives and you will learn:
•Top pain points experienced today on each side of the house – and how to solve them
•How to gain the visibility you need with your CEO and your board
•Practical strategies for working more closely with your IT/marketing counterpart
•Which technologies bring the most value to the marketing function
•Where CIOs and their teams can add the most value
•And much, much more!
The Most Important Business Conversation You Will Have this Year
You’ll hear from leading CIOs and CMOs as our hosts (at left) drive this important conversation. Don’t miss the opportunity to join this exceptional group of chief marketers and business technology leaders.
